AltumChoice incorporates choice into the online user experience by giving consumers control over who gets to advertise to them.
Advertisers
AltumChoice incorporates choice into the online user experience by giving consumers control over who gets to advertise to them. As a result, advertisers only pay when consumers select them in exchange for getting access to content. This value exchange between the consumer, advertiser and publisher is what makes AltumChoice so effective.
“Online gaming and other premium content is growing rapidly and to encourage larger audiences, many providers are moving from fee-based models to ad-based programs. AltumChoice is in the right place with the right kind of product that users view as unobtrusive and additive to their experience. Having them pick their own advertiser builds a connection and loyalty from the start.”
Publishers
Our goal is to profoundly improve publisher revenue and advertiser performance by changing the current advertising paradigm. Users understand the value exchange between themselves and publishers and accept that advertising is a part of that exchange. Unfortunately, that exchange often includes a barrage of irrelevant advertising.
AltumChoice is a user-friendly ad experience specifically designed to increase yield for publishers by opening up a whole new content tier that traditional advertising cannot support.
““AltumDigital is an innovative platform. This allows advertisers to deeply integrate their messaging into Big Fish Games’ interactive gaming environment and reach our very valuable demographic which consists of 60 percent female players, 85 percent of which are over the age of 30. Players have more control over their gaming experience and can tailor game play messaging more to their interests.””
Partners
AltumChoice seeks publisher and advertising partnerships to expand the reach and effectiveness of On-Demand Advertising.